Athena Blog

Sam Bailey

Athena was proud to present local legend and X-Factor winner Sam Bailey in a hometown concert in December for 1,800 lucky ticket holders. Sam, a hometown hero for Leicester approached Athena to perform a show before going on to win the finals on the most recent season of X-Factor. From the prep work, ticketing and day of production we were very happy to accommodate Sam and her team from X-Factor. The event, which was filmed and then broadcast on iTV for 10 million viewers at primetime the following Saturday was a huge success!

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